For us, creativity means thinking about the lives of our audience and how to connect with them.

Anna Wintour

If someone sometimes seems cold or cruel, it is only because I am striving for the best.

Anna Wintour

I like to be decisive, and I like to get things done quickly. So if this comes across as threatening, I'm sorry to hear that. But it's more in the interest of getting the job done.

Anna Wintour

It is very important for designers not to be intimidated, and not to be overly concerned about what is safe and what is commercial.

Anna Wintour

Young women and men fresh out of fashion schools need to think hard before launching their collection.

Anna Wintour

It is very important to me that I look good when I go out in public. I love looking at my clothes rack in the morning and deciding what to choose. I enjoy fashion.

Anna Wintour

I surround myself with a talented group of people who are opinionated and interesting. I try to be very open to what others have to say.

Anna Wintour

I never pay attention. I'm sure it's not such a great way to be, but I don't really follow market research.

Anna Wintour

I learned how important it is to lead and be decisive and in a way empower other people to be their best.

Anna Wintour

Unfortunately there is a world that still exists that takes fashion a bit too lightly and the people who work in it are not that smart.

Anna Wintour