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company is like a reputation for a person. You earn a reputation by striving to do difficult tasks well.

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Jeff Bezos

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I believe that if you are going to innovate, you have to be ready to be misunderstood.

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Jeff Bezos

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What consumerism really is, at its worst, is people being bought things that don't actually improve their lives.

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Jeff Bezos

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If you create a great experience, customers tell each other about it. Word of mouth is very powerful.

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Jeff Bezos

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The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. it just works.

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Jeff Bezos

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I think frugality drives innovation, just as other constraints do. One of the only ways to break out of a tight box is to invent your own way.

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Jeff Bezos

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What drives me is a very simple form of motivation. And it is that it is much easier to be inspired when other people trust me.

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Jeff Bezos

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There are two types of companies, those who try to charge more and those who work to charge less. We'll be the second.

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Jeff Bezos

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When you're in a boom, it's hard to get people to focus on what's most important.

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Jeff Bezos

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The vision is to explore how truly dynamic entrepreneurship can be in the space.

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Jeff Bezos

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